It can be difficult to know where to start when it comes to marketing your gym or personal training services, but thankfully social media ads provide an effective and affordable way to reach potential customers. Learn how to create the most cost-effective campaigns for your business in this guide on social media ads for gyms and personal trainers in 2023.
Make Sure You Have a Budget in Mind
Before launching any social media campaigns ensure that you have a budget in mind.
A typical awareness campaign can cost as little as £30 per month or if you want to target a wider audience, you may want to go to around £3-5 per day (approximately £90-150 per month) for the 'sweet spot' of results.
Don't worry though, you can amend this budget as you go through the month. So if you're overspending you can reel it in or if you find some cash down the back of the sofa, you can add a little more on.
Know Your Audience
Understanding your demographic is essential to creating an effective and successful gym marketing campaign. Before you start any campaigns, decide who you want to target - age, gender, location etc.
Use this knowledge to create content that resonates with these people, so that you can maximize engagement and reach.
To do this, you need to know what problems your target audience is having and how your gym can solve it. You should also pay attention to current trends that your target audience might be interested in.
For example, if you are targeting middle-aged adults, you may want to focus on creating content about the health benefits of exercise or why the gym is a great place to destress after work.
Knowing who your target audience is and what they care about will help you create effective marketing campaigns that yield the best results.
Create Targeted Ads With Retargeting Tactics
This is the most important part. Listen in.
Social media retargeting is a powerful tool to reach the most relevant members for your gym or PT services. Enhance the visibility of your ads by targeting them to highly specific interests, demographics, and locations that align with your gym’s mission and services.
Get the Facebook Pixel installed on your website.
The big three (WordPress, Wix and Squarespace) all have easy tools to get them installed, just go through your Facebook Business Manager account to get started.
The Facebook Pixel allows you to serve your ads to people who have visited your website or social media pages before. This is called retargeting and it's more than twice as efficient compared to standard advertising techniques because it’s possible for online marketers to craft custom messages specifically for key audiences.
For example, you can specifically target people that have visited your pricing page on your website or people that have clicked on your contact form. You could create a targeted advert that tried to entice them back, offering a membership discount perhaps or offering one month free if people contact you before the end of the month.
You can also target people that have interacted in specific ways with your Instagram or Facebook page. So again, you can target a specific advert to people that have recently viewed your profile or engaged on a post or reel.
Can you see how retargeting is SO bloody amazing? It's all about specificity and you can't get more specific than this.
Outsourcing isn't a Dirty Word
Some of the steps in this blog are not easy to action, granted. So if you feel a little overwhelmed with where to start, talk to me. I can help. Outsourcing for a one-off project or for short to medium periods of time are all workable, so just drop me a message and see how I can help you.
Take a look at my fitness marketing services for gym owners here and if you think I'm a good fit for your business right now, then drop me a message and let's talk it out.
If I'm not for you right now, then no worries. I hope this blog helped in some way. Make sure you're following me on Instagram for regular fitness marketing tips!